Macallan The Archival Series Folio 4 麥卡倫 檔案系列 書冊4 (700ml 43%) 麥卡倫檔案系列第四冊,在廣告原創者的鼎力相助下,延續重現 1970、1980 和 1990 年代麥卡倫廣告的熱情。第四冊酒款詮釋的是一則由 James Scott Skinner(1843-1927)創作的廣告。廣告上寫著斯特拉斯貝國王 Skinner 品嘗他最愛的威士忌--麥卡倫之後,深受那歡快的風味和融化人心的餘韻所感動,索性隨著音樂起舞。 這則廣告雖小卻深具開創性,是英國《泰晤士報》首次刊登出樂譜,並且很可能是所有威士忌廣告的創舉。 |
The fourth edition in the Archival Series from The Macallan. Folio 4 remembers the legendary advertising campaigns of the 1970s, 1980s and 1990s that brought The Macallan to the public’s attention outside of Scotland. It is presented in a beautiful book shaped, tin case. It features an advertisement including a Strathspey composed by James Scott Skinner (1843-1927). The advert notes that Skinner was so moved by his favourite malt he created a unique piece of music featuring his signature lilting notes with the simple catchphrase: “The Macallan. The Malt.” |